The tendency to separate consumption – as a paradigm of the new industrial revolution – represents a challenge for those who hope to capture the main relationships and intentions of this complex environment. Understanding this idea implies that separation is a tool to better attend to consumers’ tastes, and this has enormous potential for the market. This is the objective of MACA – annual data –, a mathematical model which simplifies complexity through the characterisation of at least four types of markets: sustainable, forced, vulnerable and retracted. Each market has a peculiarity since the key factor may be costs, added value, varieties, logistics or a combination of variables. This building of analysis facilitates the idea of the principal factors of success when considered in a continuous and systematic way. It is linked to the concept of “precision fruit cultivation” within company management, to look at efficient business economics and commercial competence in joint manner. It also favours the construction of central themes for development in the medium and long term which is vital in making strategic and guiding plans.

This model of analysis is developed by Gabinete MAG.

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