The search for the best practices to improve performance of the sector is through information and communication technology (TIC), which facilitates commercial investigations. This tool is positive and proactive from the moment benchmarking is started of fruit and vegetable exports, which is sustained through constant updating of key monthly data concerning international commerce. It allows us to analyse competitiveness in particular, or the sector’s general surroundings, whether it be region or country, taking into account commercial policies by specie or variety, office or market and economic concentration index etc. This command strategy allows us to develop a map of commercial and strategic trends, and facilitates group planning.

Organisational management is a key point in the adaptation of new global environment in a competent and efficient way, helping leaders in their aims to minimise resistance to change within their company or organisations.